Making effective decisions relies on the ability to manage conflicts among the decision-makers and to weave together objective facts (truth) with opinions, analysis, risk assessment, and feelings.

There is nothing new about lying, manipulating the truth, and/or using rhetoric to influence decisions while ignoring objectivity and analysis. There is also nothing new about people buying into a "truth" because it reflects what they want the truth to be.

Many people seeking profits, safety, certainty, and security will get behind anyone who promises to deliver these, even when they know deep down that they are being lied to. For these, truth is confused with wishful thinking rather than an objective assessment of facts and other factors.

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