Digital transformation is a new normal. The pandemic has had an indisputable impact on customer behavior, forcing companies to rethink what needs to change in their business processes—including their products and services, customer engagement and, above all, the capacity of its IT infrastructure to support new business models.

Digitalization has become a strong ally for many companies to remain competitive—and technology is now center stage more than ever because the pandemic has changed the way we work and socialize.

But technology itself is not the sole determining factor of an enterprise’s success. Its intensified presence has equipped stakeholders with the right amount of data and intelligence to help them make timely decisions, ones that lead to higher success rates when dealing with change.

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