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What is Cost Benefit Analysis?

Business decisions are based on many different data-driven variables. A useful tool for helping evaluate whether to move forward with or abandon a key business maneuver is calculating a cost-benefit analysis.

A cost-benefit analysis, or CBA, is a simple comparison of the projected or estimated business costs or opportunities of a project against the benefits to the business. The benefits to knowing this information proves invaluable when planning and forecasting work.

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